Social Media: Your Website’s Phase Two
How to Use Social Media to Promote Your Small Business
Entrepreneur estimates that more than 950 million people access Facebook every day. The popular online entrepreneurial blog has presented statistics that demonstrate small businesses comprise a rapidly growing percentage of the daily Facebook users. What does that mean for your small business? Well, social media has become more than just selfies and friend requests. It’s how we shop, how we communicate, how we stay on top of current events. Moreover, social media is the online version of where we leave reviews for the businesses we trust.
Start Conversations by Asking Questions
Everyone has an opinion and Facebook posts represent the ideal online place for customers to present their opinions. Ask Facebook fans of your small business to provide insight on topics that pertain to your small business. For example, a local independent restaurant asks customers to vote for their favorite restaurant menu items to win one-on-one cooking lessons with the chef.
Share What You Know
The most effective way to build customer trust involves sharing what you know. Upload Facebook posts that help customers solve problems. The pithy posts can simply be recipes for enhancing health or suggestions on the tools to use for working on home improvement projects. Videos represent the best way to create “How to…” content for the social media phase of your online marketing program.
Customers Want Value
Social media content must provide your customers with value, from sharing white papers to offering limited discount specials. Consumers want to learn how your products and services benefit them. Short text/video content uploads on sites such as Facebook and Instagram do the best job of creating customer value.