Why Every E-Commerce Web Site Should Have A Blog
Everyone is always talking about blogging, this article is a blog, blogging, blog, blog…You get the point, it’s a big deal.
Did you know that a blog on your e-commerce website can increase brand exposure while showcasing your products, customer support, knowledge, and expertise.
It is easy to understand why linking a NEW blog post on your social media site is going to be more exciting than sharing a link to your newest products page. But the goal isn’t just to make an exciting post, you want your customer to engage in your brand and share that post with their social circle. The more content you have available to the public the more likely it will be that you connect to and expose potential customer. Not to mention having shareable content that is readily available is automatically going to increase the amount your brand is shared on traditional and nontraditional platforms. If you don’t have a blog, you most defiantly are not getting any of that exposure.
Showcase your products and customer service
Your blog can be used to showcase your product specifically or focus in a customer review of the product, or even a frequently asked question about the product.These types of blogs are going to build trust and be more interesting to share on a social networking pages than a traditional product page with a price tag. Not to mention by linking blogs like this in your products pages you can allow your customer more exposure to your brand.